Chunfeng "Breeze" Dong
Organizational Development · AI Transformation
Leadership Development · Strategy

Chunfeng "Breeze" Dong

BEng · MPhil (Cambridge) · MSc · ICF PCC · CPCC

Organizations built for the machine age cannot absorb what AI makes possible — and people cannot thrive inside machinery. I work on both problems at once. For 20+ years I have worked across organizational development, AI transformation, leadership development and strategy inside Roche, ABB, Siemens and Roland Berger — and I bring a published operating model for the era in which AI reshapes how organizations are structured.

20+Years Global Experience
13,000+Employees Reached
20+Affiliates Partnered
2,000Coaching Hours

Professional Profile

An Integrative Lens on Organizations and People

Organizations built for the machine age cannot absorb what AI makes possible. And people — naturally creative, resourceful and whole — cannot thrive inside machinery. I work on both problems at once. Across two decades at Roche, ABB, Siemens and Roland Berger — including six years inside a global pharmaceutical organization — I have led organizational development and transformation at scale, where business strategy meets organizational reality: diagnosing complex systems, refining operating models, and leading the cross-functional programmes that carry change through to implementation.

My lens is integrative by origin — engineering, sustainability and psychology. Cambridge-trained engineering and strategy rigour, CIPD organizational psychology, and ICF PCC executive coaching with 2,000 hours accompanying senior leaders through complex business challenges — combined with data-driven diagnostics: Organizational Network Analysis and Generative AI applied at Fortune 100 scale.

That combination matters more now than ever. Most organizations are attempting to absorb AI into structures designed for a slower world. I research and publish on this gap — I am the architect of the AI-Enabled Living System, the five-pillar operating model set out in The Living Organization (co-authored with Peng Wang, 2026). And I don't only write about AI: I build with it — agentic leadership personas, a digital-twin learning studio, automated multilingual content pipelines.

My conviction, and the thread through everything I do: design the machine to be AI-first, so the people can be more human. I work in English, German and Mandarin Chinese across European, Asian and global matrix organizations, and I am equally at home facilitating a senior leadership offsite, running an organizational diagnosis, or building the measurement framework that proves the change stuck.

What Leaders Say

Bridging Rigorous Leadership Realities with Deep Humanity

Breeze has a rare ability to bridge rigorous leadership realities with deep humanity. She brings clarity, calm, and wisdom to moments of complexity, helping people reconnect with what truly matters without losing sight of impact. Her presence alone invites more thoughtful, purposeful leadership.
Renee Moorefield, PhD, MCC CEO, Wisdom Works Group
I have had the privilege of witnessing the author's journey up close. What moves me most is not what she knows, but how she knows — through humility, compassion, and a deep respect for the reader's own intelligence and timing.
Pamela Richarde, MA, MCC Past President, International Coaching Federation
She skilfully weaves together scientific research, Eastern philosophical insight, and practical business experience, bridging ancient wisdom traditions with the realities of today's globalized, AI-driven corporate landscape.
Deepak Bansal Founder & CEO, MQ Learning Academy
It provides a practical roadmap for thriving in high-pressure environments. This isn't just a career guide; it's an essential manual for staying human in a digital world.
Dr. Riza Kadilar EMCC Global President, 2017–2024

Published endorsements of A Soulful Transition (2026) and of the work behind it.

Core Expertise

What I Bring to a Transformation Agenda

Each grounded in delivery at global scale.

Organizational Development & Design

Diagnosing complex organizational systems and redesigning them — structure, decision rights, governance and accountability. Operating model work across 20+ Roche affiliates, adaptive operating model design at Siemens, and OD consulting across global functions and business units at ABB.

AI Transformation & Future of Work

Applies Generative AI to global learning and OD practice at Roche; researches AI-native operating models; architect of the published five-pillar AI-Enabled Living System, including Human–Agent Governance. Certified in Anthropic's AI Fluency Framework — and builds agentic AI systems hands-on.

Leadership Development & Coaching

Designs leadership development architectures from first-line through senior level. ICF PCC and CPCC coach with 2,000 hours, ICF Advanced Team Coaching certified, ICF PCC Marker Assessor and Mentor Coach. Award-winning programmes at ABB and Roche.

Strategy & Operating Model

Strategy development, roll-out, planning and methodologies at global level. Divisional strategy across regions at Siemens supporting deals up to EUR 8bn; strategy consulting at Roland Berger across automotive, renewable energy, FMCG and financial services.

Change Management & Culture

Large-scale change execution grounded in behavioural science: organizational diagnosis, culture assessment, intervention design, ADKAR-certified change management, and the evaluation metrics that demonstrate durable shift.

Systems Thinking & Diagnostics

Organizational Network Analysis to surface how the organization really works, collaborative-overload diagnostics, and evaluation frameworks connecting interventions to business outcomes — recognised by Brandon Hall and i4cp. Systemic consulting, constellations, Theory U, ICAgile and Scrum certified.

Professional Experience

Two Decades Across OD, Strategy and Transformation

Pharmaceutical, industrial manufacturing, FMCG and strategy consulting — in Switzerland, Germany, the United Kingdom and China.

F. Hoffmann-La Roche AG

Sep 2020 – Present

Associate Director, Organizational Development

Basel, Switzerland · Pharma International (Commercial Organization)

Enterprise coach and OD lead for a 13,000-person global commercial organization spanning ~100 countries. Diagnose and intervene in large, complex systems — culture, strategy, leadership, learning and governance — to reimagine the operating model in support of business transformation and healthcare ecosystem development.

AI-Native Operating Model Architect · 2026 – Present

  • Research and design of AI-native operating models — moving beyond organizational redecoration to architecting scalable living systems that jointly optimise human autonomy and machine intelligence.
  • Focus on structural productivity gains and human potential, including human–agent governance, decision rights and accountability in AI-augmented workflows.

Enterprise Coach, Transformation Office · 2020 – 2025

  • Partnered with senior leadership across 20+ affiliates to co-create and implement strategic initiatives, including organizational and operating model redesign; influenced senior stakeholders to drive systemic change and unlock value.
  • Facilitated senior leadership workshops aligning strategy with organizational capability — enabling high-impact decision-making and high-performing teams.
  • Led design and implementation of global learning experiences for 13,000+ employees, applying Learning Organization principles, systemic consulting and integrated AI applications to advance the strategic vision.
  • Elevated global OD competency through adaptive, networked capability-building — leveraging Generative AI, Organizational Network Analysis (ONA) and behavioural psychology to deliver personalised, scalable and human-centric development.
  • Built the Collaborative Network Capability programme, addressing collaborative overload at a systems level and helping colleagues use relational capital to deliver greater patient benefit at lower cost to society.
  • Recognition: 2× Brandon Hall Group Gold Awards of Excellence (2022) and i4cp Next Practices Award top-ten finalist (2023).
Operating Model Redesign20+ Affiliates13,000+ EmployeesGen AI & ONAHealthcare / Pharma2× Gold Awards

Springbreeze Ventures

Sep 2018 – Present

Founder & Principal Consultant · Coach (ICF PCC) · Author

Basel, Switzerland · Independent practice, alongside corporate role

Advisory and coaching practice helping organizations become places where humans and AI both flourish — AI-first in mechanism, deliberately human in purpose and governance.

  • AI-native organization design — working with leadership teams to redesign the operating model itself rather than bolting AI onto existing structures. Engagements typically open with an Adaptation Gap Assessment: where is exponential technology outpacing a linear organization?
  • Individual and team coaching — 2,000 hours accompanying leaders and teams through complex change, transitions and agile transformations. ICF PCC with ICF Advanced Team Coaching certification.
  • Author of A Soulful Transition (2026) and co-author, with Peng Wang, of The Living Organization (2026) — architect of the AI-Enabled Living System framework. Published in English and Simplified Chinese.
  • Mindfulness and conscious leadership — formal teacher training (University of Oxford Mindfulness Centre) and long personal practice, including study in Bhutan and Nepal; integrates neuroscience, positive psychology and somatic approaches.
  • Speaking and advisory on AI-native organization design and the future of work; builds working agentic AI systems hands-on — leadership personas for coaching practice, digital-twin content studio, automated multilingual learning pipelines.
2 Books (2026)Coaching (ICF PCC)AI-Native Org DesignAgentic AI BuilderConscious Leadership

ABB AG

Mar 2019 – Aug 2020

Global Senior Organizational Development & Learning Partner

Zurich Metropolitan Area, Switzerland

Led global OD and leadership development across business units and global functions, driving agility, cultural transformation and strategic alignment through systemic approaches.

  • OD consulting across global functions and business units — organizational diagnosis, organizational design, agile team development (self-organization, Scrum), ADKAR change management, and customer-experience facilitation.
  • Leadership development programmes for first-line and middle managers; coached senior leaders through complexity and uncertainty. Global Programme Lead for the Digital Leadership Portfolio.
  • Spearheaded the Learning Agility Leadership Programme — ranked top 3 in the Deloitte Global HR Awards 2019.
  • Built OD competency organization-wide through communities of practice and by developing OD toolkits, methodologies and frameworks.
Leadership DevelopmentDeloitte Top 3Agile TransformationOD Toolkits

Siemens AG

Mar 2011 – Feb 2019

Senior Consultant / Project Manager — Global Strategy & Organizational Development

Germany & United Kingdom

Eight years leading strategy and organizational transformation projects across regions and divisions in an industrial manufacturing environment, with people and programme leadership responsibility.

  • Led divisional strategy development and implementation across regions, structuring large programmes and leading cross-functional project teams, applying systemic and advanced consulting methodologies to drive operational excellence — highest deal supported reaching EUR 8bn.
  • Led organizational transformation projects designing adaptive operating models, balancing immediate business needs with long-term strategic goals across multi-regional, cross-cultural contexts.
  • Defined and delivered OD and change management programmes supporting digital transformation: organizational diagnosis and interventions, culture assessment, design and implementation of evaluation metrics, and divisional change initiatives — including shifting sales mindset toward co-creation, service-culture and customer-experience programmes.
  • Mobilised grassroots communities of change advocates across internal and external social networks, growing a global coaching and change community to 13,000+ members.
EUR 8bn DealsMatrix LeadershipDivisional StrategyDigital TransformationCulture AssessmentMulti-Regional

Grow2Glow — Siemens Internal Coaching Initiative

Jul 2016 – Feb 2019

Co-Founder & Head of UK Hub (Lead Link)

London, United Kingdom · concurrent with Siemens role

Co-founded and led the UK hub of an internal coaching scheme structured on holacracy principles — coaching employees to support and challenge them toward their full potential, with people and development responsibility for the UK coaching team.

  • Built and led the UK coaching team as Lead Link, and grew the wider coaching community from 8 to 13,000+ members globally; secured sponsorship from the Siemens Diversity Office.
  • Experimented with agile self-organization, Scrum team development and holacracy as live organizational design practice.
  • Delivered individual and team coaching for senior leaders; advanced the diversity agenda in partnership with the diversity office.
  • Recognised with internal awards (WVS60) and Siemens Managing Board recognition (2017).
Team Leadership8 → 13,000+ CommunityHolacracyManaging Board AwardDiversity & Inclusion

Roland Berger Strategy Consultants

Jul 2006 – Jul 2008

Strategy Consultant

Shanghai, China

Delivered strategy engagements across automotive, renewable energy, FMCG and financial services.

  • Designed export sales strategies and operational frameworks for global expansion, contributing directly to revenue growth that helped the client become China's largest automotive OEM.
  • Developed and implemented a relocation and production-setup strategy for a top-tier automotive supplier with turnover above EUR 1bn and 5,000 employees worldwide, establishing its China operations.
  • Consulting delivery across renewable energy, FMCG and financial services sectors.
Corporate StrategyFMCGGlobal ExpansionChina Market Entry

Rolls-Royce plc

Feb 2005 – Aug 2005

Supply Chain Technology Transfer (Cambridge Thesis Placement)

United Kingdom & China

  • Manufacturing technology transfer within global supply networks, conducted under a Rolls-Royce thesis scholarship during the Cambridge MPhil.
Global Supply NetworksRolls-Royce Scholar

Thought Leadership

Two Books on the AI-Native Era

Published frameworks — born from two decades inside global organizations — for how organizations and careers must evolve when intelligence becomes abundant.

2026 · For Organizations

The Living Organization

The New Operating Model for Flourishing in the AI-Native Era
with Peng Wang · Springbreeze Ventures

AI transformation fails for organizational reasons, not technical ones. Technology compounds exponentially while organizational design still evolves linearly — and that gap, not the technology, is now the binding constraint on what an enterprise can become. The book proposes the AI-Enabled Living System: AI-first in coordination and execution, deliberately human in purpose and governance. Grounded in research on AI-native companies and a 13,000-person global transformation across ~100 countries. English and Simplified Chinese.

"Design the machine to be AI-first, so that the people can be more human."

Audiobook available now · paperback & e-book August 2026 · ISBN 978-3-99507-030-2

Explore the book →
2026 · For Leaders

A Soulful Transition

Finding Heart-Led Career in the Age of AI
Sole author · Springbreeze Ventures

The individual counterpart: navigating the AI revolution without losing your soul. When AI can process everything, the irreplaceable human qualities — clarity, presence, warmth — become the real competitive advantage. Endorsed by past presidents of the International Coaching Federation and EMCC Global.

"Stop being a Human Resource. Start being a human being again."

Available now on Amazon, Audible & Spotify · ISBN 978-3-99507-004-3

Explore the book →
Five Pillars of the Living Organization Adaptation Gap Assessment Human–Agent Governance Machine Governance Matrix Cultural Carriers Method

Recognition

Awards & External Validation

2023

i4cp Next Practices Award

Top-ten finalist, Institute for Corporate Productivity — for innovative, human-centred practice tied to market performance. With Roche.

2022

Brandon Hall Gold Award

Best Use of Social Collaborative Learning — Collaborative Network Capability programme. With Roche.

2022

Brandon Hall Gold Award

Best Advance in Competencies & Skill Development. With Roche.

2019

Deloitte Global HR Award

Top 3 — Learning Agility Leadership Programme. With ABB.

2017

Siemens Managing Board Award

Grow2Glow — coaching community grown from 8 to 12,000+ members. Also internal WVS60 award.

2004–05

Cambridge Scholarships

Rolls-Royce plc thesis scholarship and British Royal Academy of Engineering study & travel scholarship.

Education

Academic Foundation

2004 – 2005

University of Cambridge

MPhil, Industrial Engineering

Rolls-Royce plc thesis scholarship; British Royal Academy of Engineering study & travel scholarship.

2017 – 2018

CIPD

Postgraduate Degree — Psychology of Organizational Development & Change

Organizational diagnosis; design and implementation of OD interventions; psychology of change at organization, team and individual level; complex systems change; behavioural science.

2009 – 2010

Technical University of Munich

MSc, Sustainable Resource Management

Recognised as an official project of the UN Decade "Education for Sustainable Development".

2000 – 2004

Beihang University, Beijing

BEng, Industrial Engineering

Graduated with Distinction. Excellent Student Leadership Award, 2002.

Executive Education

MITx · University of Oxford

u.lab (Theory U) · Oxford Mindfulness Centre

MITx u.lab: Leading from the Emerging Future. University of Oxford, Department of Psychiatry — Certificate of Workplace Training Readiness in Mindfulness (2017–18).

Professional Credentials

Coaching, Change & AI Certifications

Coaching & Psychology

  • CPCC — Certified Professional Co-Active Coach, Co-Active Training Institute · 2026
  • Certified Psychological Counselor · 2025
  • ICF PCC Marker Assessor & Mentor Coach · 2023
  • ICF ACTC — Advanced Certification in Team Coaching · 2023
  • ICF PCC — Professional Certified Coach · 2020 · 2,000 coaching hours
  • Systemic Leadership Coaching & Constellations Practitioner · 2020
  • Be Well Lead Well Guide

Assessment & Leadership Tools

  • The Leadership Circle Facilitator · 2020
  • MBTI Certified Facilitator, The Myers-Briggs Company · 2021
  • Learning Agility Facilitator, Assessio Nederland
  • University of Oxford — Workplace Mindfulness Training Readiness · 2017–18

Change, Agility & AI

  • AI Fluency: Framework & Foundations, Anthropic · 2026
  • ADKAR Change Management Certification · 2019
  • ICAgile Certified Professional · 2020
  • Scrum Alliance CSPO — Certified Scrum Product Owner · 2020
  • Scrum Alliance CSM — Certified ScrumMaster · 2018

Beyond the Role

Community, Teaching & Volunteering

Friends of Bhutan Foundation

Community Catalyst · 2024

Supporting development of the Gelephu Mindfulness City Special Administrative Region — an economic hub where growth coexists with nature and mindful, holistic living.

Keynote Speaker & Panelist

Various Conferences · 2019–2024

Agile Zurich, Constructor Institute, Cosmic Conference and MQ Learning Academy — on agile leadership, organizational transformation and the future of work.

Agile Zurich Co-Organizer

Community Building

Supporting the Agile community through Agile Tour Zurich, co-organised with large corporates, SMEs and start-ups.

Hult International Business School

Guest Lecturer · 2018

Lectured at Ashridge Strategic Management Centre on Agile and New Forms of Organization.

TU Munich Mentoring Programme

Career Development Mentor · 2015 – Present

Mentoring students and early-career professionals on career development and leadership.

Get in Touch

Let's Have a Conversation

I welcome conversations with recruiters and hiring teams about roles in organizational development, AI transformation, leadership development and strategy — Director of OD, Head of AI Transformation and equivalent mandates. Also open to keynotes and coaching. Based in the Basel metropolitan area; German (EU) national, available for international travel.